Warner Brothers covers many aspects in the Entertainment Industry, primarily movies, television, and video games. Because there are so many different categories within the company, there are many competitors and collaborators as well as strengths and weaknesses within the company. All of these divisions rely on the context of the company.
As far as competitors go, Warner Brothers is competing with well known firms such as Dreamworks, EA Games, and Netflix. Warner Brothers competes with Dreamworks in coming out with featured films, and Electronic Arts (EA), who puts out countless video games each year. They revise a game that has existed for decades each year and the targeted customers cannot wait to get their hands on the new (but very similar to previous game) edition. Warner Brothers has to compete with them by providing games related to movies that they have come out with, such as Batman, Legos, and Mad Max.
Netflix has recently been releasing Netflix Original Movies and Television shows. As Warner Brothers has a large share in the market, competition can become heated. Warner Brothers products tend to be featured on Netflix as well, making it an overlapping issue between being a competitor and collaborator.
Once Warner Brothers releases a new film, it is then passed along to movie theaters to be featured in making Movie Theaters a collaborator. Once WB products are released, retail stores such as Best Buy, Target, and Wal-Mart then distribute the products to the public, making it easily accessible to purchase a hard copy of the product. Television shows do come in DVD packages that can be found in retail stores, but the majority of TV viewings come from TV Networks themselves.
Within the company itself, there are several strengths and weakness. Warner Brothers is a well established brand that has been around for decades. With the experience and success that they have had, they have the capital and brand establishment to keep producing high end material that can keep up and compete with the other firms in the industry. Because Warner Bros has been located mainly in the US for so long they have a large portion of their revenue tied up in the US economy, it can affect their ability to borrow money to create feature films and hurt their profits eventually.
As far as context goes, Warner Brothers is heavily advantaged by their ability to produce roughly 12 billion dollars in revenue every year. This allows for a strong capital backing to fund the best technological equipment as well as stay current if not ahead in special effects technology. In addition, financial advantage allows Warner Brothers to recruit top talent which has proven to solidify the firm's position within the entertainment industry.
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